Woop Interview: Last Mile Delivery
9 June 2023
For this second episode of “Scotché”, we met Lucien Boulanger, Transport Network Manager at WOOP. In this interview, Lucien looks back on our recent partnership and explains why WOOP chose to offer Cocolis’ economical and eco-friendly delivery to its customers.
Woop in a few words?
Woop is a logistics solution that connects brands with the best carriers to provide an exceptional and responsible delivery experience to its customers. According to Lucien, Woop aims to simplify last mile delivery flows for retail chains and e-commerce businesses. He explains:
“Woop is a technology solution designed to aggregate last mile flows from retail and e-commerce brands, collect them, and dispatch them to various partner carriers.”
As a retailer, how do you integrate Woop?
By integrating Woop into your e-commerce site, you offer your customers the best omnichannel experience while controlling your environmental impact. Lucien details the different options available to retailers:
“There are three different ways to connect to Woop. The first: I have an e-commerce site, the e-commerce site connects to Woop, we collect orders from the e-commerce site to dispatch them directly to the carriers. Or Woop can connect directly to the retailer’s information system. Or we can also offer our back-office tool to manually enter orders within the Woop tool.”
Why did you choose to add Cocolis to your carriers?
Woop chose to add Cocolis to its list of carriers to meet different customer needs. On the one hand, for large volume deliveries, but also to align with their environmental values by concretely reducing the carbon impact of deliveries.
“Cocolis is a co-transport delivery provider that supports Woop, especially for the delivery of bulky products, with a solution that has a reduced environmental impact and is also more economical for retailers and e-commerce businesses.”
What problem does Cocolis solve for your customers?
To this question, Lucien tells us that Woop works with many retail and e-commerce brands, each offering different products: food, sports, luxury goods.
“And for that, we need many transport partners, a wide range of carriers, and Cocolis fits perfectly into this approach.”
As a Woop user, how can I offer Cocolis delivery to my customers?
If you are already a Woop customer, you can now add Cocolis delivery to your list of carriers on your website.
“Since Cocolis is already integrated with Woop, you simply need to contact your sales representative, who will submit the request to Woop. Then, just a few settings are needed to activate it and start the flows.”
What are the trends for the future of delivery?
Speaking about the future of delivery, Lucien shares an interesting perspective:
“Today, we are seeing a real awareness among consumers and retailers about CSR issues, which is leading delivery players to think about new delivery methods, such as co-transport.”
The best music for hitting the road?
To end this interview on a light note, Lucien shares with us his favourite song for hitting the road:
“Some people will recognise this, but ‘Patrick Fiori – Comme un homme’, there’s nothing better!”
The collaboration between Woop and Cocolis opens up new opportunities for more efficient, economical, and environmentally friendly delivery. Stay tuned to discover the latest developments in our partnership!
You too can offer your customers an economical and eco-friendly delivery service!
