Last Mile Logistics: Choose Co-Transport!

Last mile delivery represents a major challenge for today’s logistics. Businesses need to understand how to stay competitive in this strategic aspect of delivery. Discover how to optimise your last mile logistics with solutions like co-transport. Simplify your delivery process, reduce costs, and offer an exceptional experience to your customers with our tips!

Understanding Last Mile Logistics

Imagine: you’ve ordered a product online and are eagerly awaiting its delivery. Well, last mile logistics, also known as “last mile delivery”, is the final step in this process. It’s the stage where your parcel is transported from the distribution centre to your door. It’s crucial for ensuring a successful delivery and satisfying your customers.

Last mile logistics can account for up to 50% of total delivery costs, highlighting its economic importance. Moreover, it has a direct impact on customer satisfaction, as this is the moment they receive their eagerly awaited parcel. It’s both the first and last impression your business makes on the customer. 66% of people in France believe delivery is the most important factor in their satisfaction when ordering. So don’t neglect it!

The Challenges of Last Mile Logistics

With the rise of online shopping, the volume of parcels to be delivered has increased considerably. Consumer expectations are higher than ever. They want shorter delivery times and flexible options. And this is where the challenges of last mile logistics become apparent.

To meet these demands, logistics players must constantly innovate to address retailers’ challenges. The most common issues are delivery times, high costs, and environmental concerns related to CO2 emissions from deliveries.

Let’s talk about costs first. As you may know, managing last mile logistics is expensive. Transport fees, driver wages, and operational costs can make up a significant portion of expenses. According to a recent study, last mile delivery costs represent 53% of total logistics costs. That’s a big deal!

Next, there’s customer satisfaction. Last mile delivery plays a crucial role in customer satisfaction. Consumers’ expectations for speed, flexibility, and parcel tracking are higher than ever. 82% of satisfied customers share their positive experience with others. A delay, poor communication, or a negative delivery experience can harm your business’s reputation and lead to lost customers. And you don’t want that to happen, do you?

Finally, there’s the environmental impact. Last mile logistics is often associated with CO2 emissions from delivery vehicles. These emissions make up a significant part of the transport sector. It’s essential to find sustainable solutions to reduce this environmental impact and appeal to your customers. In fact, 70% of buyers would have a better image of their e-retailer if they offered an eco-friendly delivery option!

How to Optimise Last Mile Logistics?

Now that you understand the challenges, let’s talk about solutions to optimise last mile logistics. As a retailer, you play a key role in optimising this logistics. Here are some practical tips to help you succeed:

• Diversify delivery options to meet all needs. To satisfy your customers’ different expectations, expand your delivery options by partnering with specialised logistics providers such as Mondial Relay, Chronopost, Relais Colis, or La Poste. This way, you can offer a personalised delivery experience while optimising your logistics. Check out the services they offer and choose the one that best suits your needs.

• Explore co-transport solutions like Cocolis to reduce your delivery costs and increase last mile logistics efficiency. It’s possible to combine cost optimisation with reducing the environmental footprint of your deliveries. Learn more about our co-transport services and discover how we can help you make your customers happy while protecting the environment.

• Offer flexible delivery options to suit your customers’ preferences. They are looking for convenience above speed. They want to choose the delivery slot that suits them best and the place where they’ll receive their parcels (home, workplace, shop, pick-up point). Check with the logistics providers mentioned above if they offer flexible delivery services. For example, Cocolis offers tailor-made home delivery for all your customers, 7 days a week.

• Invest in planning and/or tracking solutions to optimise your deliveries. There are companies that let you connect to the best carriers for your needs, such as Woop. There are also delivery management software solutions (DMS) that allow you to track your parcels throughout the delivery process. These can make your logistics much simpler and less expensive, and all in an automated way.

Co-Transport with Cocolis: The Ideal Solution!

Co-transport, also known as collaborative delivery, is an innovative solution to generally optimise your deliveries and, in this case, your last mile logistics. This approach involves pooling the planned journeys of vehicles already on the road to transport your goods, reducing both costs and environmental impact.

By choosing a collaborative delivery solution like Cocolis, you benefit from many advantages:

• Reduced logistics costs: By optimising available space in vehicles, Cocolis allows you to save up to 60% on delivery fees.
• Reduced environmental impact: By pooling the planned journeys of vehicles already on the road, Cocolis creates a more eco-friendly delivery service. Co-transport delivery saves an average of 25kg of CO2 per delivery.
• Better customer satisfaction: Cocolis offers a personalised delivery experience, fast and quality service. The largest community of couriers available throughout France, 7 days a week.

Managing last mile logistics can be a real challenge, but with the right solutions, it can become an opportunity for differentiation and growth for your business. By choosing co-transport with Cocolis, you benefit from a practical, economical, and eco-friendly solution to efficiently manage your deliveries.

Trust Cocolis and make your customers happy right to the very last mile!

Contact our team!